Quality pictures are worth a thousand words – and a lot of customers
The only thing more important than a restaurant's food photography, is the photography of its architecture and interior design.
A study from OpenTable shows that 59% of people always or frequently check out images of a restaurant before they go. If the images of the interior and exterior of your restaurant aren't available, aren't welcoming, or are shot in poor quality, you are potentially losing many customers who might go to your competitors instead.
Potential customers want to visualize themselves at your restaurant and get a feel of the look and aesthetic before they make their decision to dine there. Setting the expectation of what your interior space looks like and enticing potential customers to dine in is integral to a restaurant's content marketing strategy.